Propaganda by Edward Bernays
CHAPTER 1

Organizing Chaos

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Walter Lippmann's book, Public Opinion, published in 1922, detailed the study in which he and Edward Bernays were involved while in London during the First World War. It had to do with painting pictures inside people's heads, which were cunningly and deliberately designed by expert craftsmen to mislead not only individuals but entire societies.

Edward Bernays also produced a book, Crystallizing Public Opinion, and in 1928 published a sequel to the first appropriately entitled Propaganda. His helpmate in this endeavor was the master manipulator and historian, H.G. Wells...

Both Bernays and Wells believed in regimenting human thought to the degree that an "invisible government" could  take over an increasingly complex civilization. Bernays wrote that ,"It remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons [who] pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world."

 

 Table of Contents

1 - Organizing Chaos
2 - The New Propaganda
3 - The New Propagandists
4 - The Psychology of Public Relations
5 - Business and the Public

6  Propaganda and Political Leadership

7 - Women's Activities and Propaganda
8 - Propaganda for Education
9 - Propaganda in Social Service
10 - Art and Science
11 - Mechanics of Propaganda

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You Can't Have Your Freedom for Free!

Bailout for the People! A Bailout for You!

Citizens Economic Stimulus Plan - Stop Paying Credit Card Debt!

They Did It On Purpose! The Housing Bubble and Crash were Engineered by the US Government, Federal Reserve and Wall Street

The Great Depression of the 21st Century: Collapse of the Real Economy

Hedge Funds, Naked Short Selling, Phantom Stocks and Stock Market Collapse- 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12- 13 - 14 - 15 - 16 - 17

Economic Collapse of 2008 An Inside Job - 2

Behind the Stock Market Illusion is Government Collusion

War and Emergency Power Act Portal to Dictatorship - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9

TechnoFascism Is Totalitarianism Hidden in the Form of Democracy

The Federal Reserve Dollar is Private Money Derived from Private Credit

Final Warning: A History of the New World Order

Billions for Bankers - Debts for the People - 2 - 3 - 4 - 5 - 6

Manipulating Public Opinion

Edward Bernays Father of Spin

Vance Packard
Hidden Persuaders

Storytellers in the Talmudic Tradition

Promoting Pentagon Propaganda

History as a Tool of Propaganda

Debating the Holocaust

Origin of Holocaust Propaganda

The Origin of the Legend of the Six Million

Food As a Weapon to Control People

Global Food Cartel an Instrument for Starvation - 2 - 3 - 4

Peak Oil Introduction - 2

The Peak Oil Myth- 2 - 3

Peak Oil is a Myth based on Ignorance of Russian and Ukrainian Science - 2 - 3 - 4 - 5 - 6 - 7

Peak Oil Is a Scam to Promote World Depopulation - 2 - 3 - 4

Scientific Abstracts on Peak Oil - 2

Anne Frank Life and Times

The Truth about the Diary of Anne Frank

Iyman Al Hams: Dying of a Young Girl

A Prominent Propagandist: Elie Wiesel

Elie Wiesel: Night and the Holocaust - 2

The 1988 'Holocaust' Testimony of Joseph Burg

Adolf Eichmann Trial - 2 - 3 - 4

Origins of Violence - 2

The Truth about Khazars - 2

The Imperialism of Jewish Capital

The "Jewish" Conspiracy Is British Imperialism

Recognizing a Native American Holocaust

Jews Dominate American Media and So What If We Do?

Israel Is a Paradise for Money Launderers

Barbarians inside the Gates - 2

Kristallnacht as False Flag Terror

Typhus the Killer in the Camps - 2 - 3 - 4 - 5 - 6

False Flag Attacks on the Jews in Iraq in 1950- 2 - 3

How the Mossad Tricked US into Bombing Libya

The Lavon Affair: Another Mossad False Flag Operation

False Flag Attack on the USS Liberty in 1967

Mossad Uses Islamic Fundamentalists

Mossad Local Assistants or Sayanim

The Lavon Affair: Another Mossad False Flag Operation

False Flag Attack on the USS Liberty in 1967

The Transfer Agreement between Zionism and Nazism

An Interview With JOSEF GINSBURG

Nazis and Zionists

Can "Jews" Harm Other Jews: A Review of 100,000 Radiations

An Independent Investigation of 9-11 and its Zionist Connection

911 was a Day of Infamy

FEMA on Target

Fairy Tale at Emma E. Booker Elementary

Seven 9-11 Hijackers Are Alive and Well

Framing bin Laden

NOT WANTED in connection with the events of September 11, 2001

Employer of the Dancing Israelis Got $498,750 from SBA before 9-11

Demolition of the World Trade Center

Towering Inferno

Jet Fuel at the World Trade Center

Law of Free Fall and 9-11

Such an Act Could Not Be Imagined

A Missile Not Flight 77

Rabbi Dov Zakheim Zionist

9-11 Cell Phone Use Was a Hoax

Flight 93 Crash - 2 - 3 - 4 - 5 - 6

9-11 Has Shown the Face of the New World Order

They Hate Us for Our Freedoms

London Tube Train Bombings Were an Inside Job

The Club of Rome

The Limits to Growth

Civil Disobedience - 2 - 3

Pawns in the Game by William Guy Carr

Bank Fraud in Australia is Systemic - part 2 - part 3

Bank Fraud in Australia Is a Step Toward Controlling the Economy and the People

The Cash Cows of Personal Debt

I Want The Earth Plus 5% -- an allegory that's not a  fairy tale.

Collapse of the Dollar: How America Was Set Up to Take a Fall

Pycnogenol--the natural super-antioxidant for relief of most chronic disorders

Seroctin--the natural serotonin enhancer to reduce  stress and depression, and  enjoy better sleep

Plant Magic is Organic Gardening Nature's Way

Accelerated Equity can help you own your home in half to one third the time and save many thousands of dollars. Get out of debt now.

Dream Catchers of the Seventh Fire

A New Beginning: A Practical Course in Miracles

Drug Smuggling Is Another Way that the Money Powers Have Profited from Control of Government

Why Taxes Are Not Necessary

Income Taxes are Cartoon Images of the Law

Hidden Truth about Income Taxes

Stopping an IRS Audit with 32 questions

Social Security Number and W-4

Recording a Notice of Lien as a Lien

Agent Reveals IRS is a Fraud

CAFRs Are the True State of the State, Not Budgets

Comprehensive Annual Financial Reports Expose Fraud - 2

The Constitution of N0 Authority - Lysander Spooner

PROPAGANDA

By

EDWARD L. BERNAYS

New York

HORACE LIVERIGHT

First Printing, November, 1928

Second Printing, December, 1928

Third Printing, March, 1930

BOOKS BY THE SAME AUTHOR

CRYSTALLIZING PUBLIC OPINION

AN OUTLINE OF CAREERS

THE BROADWAY ANTHOLOGY (CO-AUTHOR.

To My Wife

Doris E. Fleischman

Some of the ideas of the material in this book have been used in articles written for The Bookman, The Delineator, Advertising and Selling, The Independent, The American Journal of Sociology, and other journals, to whom the author makes grateful acknowledgement.

CONTENTS

1 - Organizing Chaos
2 - The New Propaganda
3 - The New Propagandists
4 - The Psychology of Public Relations
5 - Business and the Public

6 - Propaganda and Political Leadership

7 - Women's Activities and Propaganda
8 - Propaganda for Education
9 - Propaganda in Social Service
10 - Art and Science
11 - Mechanics of Propaganda

CHAPTER I - ORGANIZING CHAOS

THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.

They govern us by their qualities of natural leadership, their ability to supply needed ideas and by their key position in the social structure. Whatever attitude one chooses to take toward this condition, it remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, In our social conduct or our ethical thinking, we are dominated by the relatively small number of persons a trifling fraction of our hundred and twenty million - who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world.

It is not usually realized how necessary these invisible governors are to the orderly functioning of our group life. In theory, every citizen may vote for whom he pleases. Our Constitution does not envisage political parties as part of the mechanism of government, and its framers seem not to have pictured to themselves the existence in our national politics of anything like the modern political machine. But the American voters soon found that without organization and direction their individual votes, cast, perhaps, for dozens or hundreds of candidates, would produce nothing but confusion. Invisible government, in the shape of rudimentary political parties, arose almost overnight. Ever since then we have agreed, for the sake of simplicity and practicality, that party machines should narrow down the field of choice to two candidates, or at most three or four.

In theory, every citizen makes up his mind on public questions and matters of private conduct. In practice, if all men had to study for themselves the abstruse economic, political, and ethical data involved in every question, they would find it impossible to come to a conclusion about anything. We have voluntarily agreed to let an invisible government sift the data and high-spot the outstanding issues so that our field of choice shall be narrowed to practical proportions. From our leaders and the media they use to reach the public, we accept the evidence and the demarcation of issues bearing upon public questions; from some ethical teacher, be it a minister, a favorite essayist, or merely prevailing opinion, we accept a standardized code of social conduct to which we conform most of the time.

In theory, everybody buys the best and cheapest commodities offered him on the market. In practice, if everyone went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed. To avoid such confusion, society consents to have its choice narrowed to ideas and objects brought to its attention through propaganda of all kinds. There is consequently a vast and continuous effort going on to capture our minds in the interest of some policy or commodity or idea.

It might be better to have, instead of propaganda and special pleading, committees of wise men who would choose our rulers, dictate our conduct, private and public, and decide upon the best types of clothes for us to wear and the best kinds of food for us to eat. But we have chosen the opposite method, that of open competition. We must find a way to make free competition function with reasonable smoothness. To achieve this society has consented to permit free competition to be organized by leadership and propaganda.

Some of the phenomena of this process are criticized - the manipulation of news, the inflation of personality, and the general ballyhoo by which politicians and commercial products and social ideas are brought to the consciousness of the masses. The instruments by which public opinion is organized and focused may be misused. But such organization and focusing are necessary to orderly life.

As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented.

With the printing press and the newspaper, the railroad, the telephone, telegraph, radio and airplanes, ideas can be spread rapidly and even instantaneously over the whole of America.

H. G. Wells senses the vast potentialities of these inventions when he writes in the New York Times:

"Modern means of communication - the power afforded by print, telephone, wireless and so forth, of rapidly putting through directive strategic or technical conceptions to a great number of cooperating centers, of getting quick replies and effective discussion have opened up a new world of political processes. Ideas and phrases can now be given an effectiveness greater than the effectiveness of any personality and stronger than any sectional interest. The common design can be documented and sustained against perversion and betrayal. It can be elaborated and developed steadily and widely without personal, local and sectional misunderstanding."

What Mr. Wells says of political processes is equally true of commercial and social processes and all manifestations of mass activity. The groupings and affiliations of society to-day are no longer subject to "local and sectional" limitations. When the Constitution was adopted, the unit of organization was the village community, which produced the greater part of its own necessary commodities and generated its group ideas and opinions by personal contact and discussion directly among its citizens. But to-day, because ideas can be instantaneously transmitted to any distance and to any number of people, this geographical integration has been supplemented by many other kinds of grouping, so that persons having the same ideas and interests may be associated and regimented for common action even though they live thousands of miles apart.

It is extremely difficult to realize how many and diverse are these cleavages in our society. They may be social, political, economic, racial, religious or ethical, with hundreds of subdivisions of each. In the World Almanac, for example, the following groups are listed under the A's :

The League to Abolish Capital Punishment; Association to Abolish War; American Institute of Accountants; Actors' Equity Association; Actuarial Association of America; International Advertising Association; National Aeronautic Association; Albany Institute of History and Art; Amen Corner; American Academy in Rome; American Antiquarian Society; League for American Citizenship; American Federation of Labor; Amorc (Rosicrucian Order); Andiron Club; American-Irish Historical Association; Anti-Cigarette League; Anti-Profanity League; Archeological Association of America; National Archery Association; Arion Singing Society; American Astronomical Association; Ayrshire Breeders' Association; Aztec Club of 184 7. There are many more under the " A " section of this very limited list.

The American Newspaper Annual and Directory for 1928 lists 22,128 periodical publications in America. I have selected at random the N's published in Chicago. They are:

Narod (Bohemian daily newspaper) ; Narod-Polski (Polish monthly) ; N.A.R.D. (pharmaceutical) ; National Corporation Reporter; National Culinary Progress (for hotel chefs) ; National Dog Journal; National Drug Clerk; National Engineer; National Grocer; National Hotel Reporter; National Income Tax Magazine; National Jeweler; National Journal of Chiropractic; National Live Stock Producer; National Miller; National Nut News; National Poultry, Butter and Egg Bulletin; National Provisioner (for meat packers) ; National Real Estate Journal ; National Retail Clothier; National Retail Lumber Dealer; National Safety News; National Spiritualist; National Underwriter; The Nation's Health; Naujienos (Lithuanian daily newspaper) ; New Comer (Republican weekly for Italians) ; Daily News; The New World (Catholic weekly) ; North American Banker; North American Veterinarian.

The circulation of some of these publications is astonishing. The National Live Stock Producer has a sworn circulation of 155,978; The National Engineer, of 20,328; The New World, an estimated circulation of 67,000. The greater number of the periodicals listed-chosen at random from among 22,128-have a circulation in excess of 10,000.

The diversity of these publications is evident at a glance. Yet they can only faintly suggest the multitude of cleavages which exist in our society, and along which flow information and opinion carrying authority to the individual groups.

Here are the conventions scheduled for Cleveland, Ohio, recorded in a single recent issue of "World Convention Dates"-a fraction of the 5,500 conventions and rallies scheduled.

The Employing Photo-Engravers' Association of America; The Outdoor Writers' Association; the Knights of St. John; the Walther League; The National Knitted Outerwear Association; The Knights of St. Joseph; The Royal Order of Sphinx; The Mortgage Bankers' Association; The International Association of Public Employment Officials; The Kiwanis Clubs of Ohio; The American Photo-Engravers' Association; The Cleveland Auto Manufacturers Show; The American Society of Heating and Ventilating Engineers.

Other conventions to be held in 1928 were those of: The Association of Limb Manufacturers' Associations; The National Circus Fans' Association of America; The American Naturopathic Association; The American Trap Shooting Association j The Texas Folklore Association; The Hotel Greeters; The Fox Breeders' Association; The Insecticide and Disinfectant Association j The National Association of Egg Case and Egg Case Filler Manufacturers; The American Bottlers of Carbonated Beverages; and The National Pickle Packers' Association, not to mention the Terrapin Derby-most of them with banquets and orations attached.

If all these thousands of formal organizations and institutions could be listed (and no complete list has ever been made) , they would still represent but a part of those existing less formally but leading vigorous lives. Ideas are sifted and opinions stereotyped in the neighborhood bridge club. Leaders assert their authority through community drives and amateur theatricals. Thousands of women may unconsciously belong to a sorority which follows the fashions set by a single society leader.

"Life" satirically expresses this idea in the reply which it represents an American as giving to the Britisher who praises this country for having no upper and lower classes or castes:

"Yeah, all we have is the Four Hundred, the White-Collar Men, Bootleggers, Wall Street Barons, Criminals, the D.A.R., the K.K.K., the Colonial Dames, the Masons, Kiwanis and Rotarians, the K. of C., the Elks, the Censors, the Cognoscenti, the Morons, Heroes like Lindy, the W.C.T.U., Politicians, Menckenites, the Booboisie, Immigrants, Broadcasters, and-the Rich and Poor.

Yet it must be remembered that these thousands of groups interlace. John Jones, besides being a Rotarian, is member of a church, of a fraternal order, of a political party, of a charitable organization, of a professional association, of a local chamber of commerce, of a league for or against prohibition or of a society for or against lowering the tariff, and of a golf club. The opinions which he receives as a Rotarian, he will tend to disseminate in the other groups in which he may have influence.

This invisible, intertwining structure of groupings and associations is the mechanism by which democracy has organized its group mind and simplified its mass thinking. To deplore the existence of such a mechanism is to ask for a society such as never was and never will be. To admit that it exists, but expect that it shall not be used, is unreasonable.

Emil Ludwig represents Napoleon as "ever on the watch for indications of public opinion; always listening to the voice of the people, a voice which defies calculation. 'Do you know,' he said in those days, 'what amazes me more than all else? The impotence of force to organize anything."

It is the purpose of this book to explain the structure of the mechanism which controls the public mind, and to tell how it is manipulated by the special pleader who seeks to create public acceptance for a particular idea or commodity. It will attempt at the same time to find the due place in the modern democratic scheme for this new propaganda and to suggest its gradually evolving code of ethics and practice.

1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11

American Gold and Silver Currency is Back. Click here for the Liberty Dollar at a Discount.

History of Banking Fraud: The Coming Battle By  M. W. WALBERT 

The Coming Battle documents from Congressional records, newspaper reports and writings by the founding fathers and others a chronology of events long forgotten that shaped our fledgling nation from 1776 to 1899. Read about the manipulation of our money and its supply, the intentional creation of recessions, depressions and panics, manipulation of the stock markets, and the demonetization of silver.

Secrets of the Federal Reserve by Eustace Mullins

Eustace Mullins' carefully researched and documented treatise picks up from Walbert's expose' of control of the money supply and the economy and brings it to the mid 1980's.

 The World Order by Eustace Mullins

How control of the world's money has inexorably led to an ever tighter grip on control of the world's people.

Brave New World by Aldous Huxley

Huxley presents a dystopic view of a future in which mind-control creates a harmonized society stratified into classes suitably manipulated and deprived to carry out work tasks with a hive mentality. A foreign element is inserted when a high ranking Alpha brings a Native American from a Reservation and a new perspective on freedom gnaws at the fabric of the propaganda matrix.

Propaganda by Edward Bernays

Walter Lippmann's book, Public Opinion, published in 1922, detailed the study in which he and Edward Bernays were involved while in London during the First World War. It had to do with painting pictures inside people's heads, which were cunningly and deliberately designed by expert craftsmen to mislead not only individuals but entire societies.

Pawns in the Game by William Guy Carr

This is the classic expose' of the New World Order from a Commander in the Canadian Navy through the first half of the 20th Century. Commander Carr was introduced to the Hidden Hand early in his life and pursuing its mysteries became a lifelong mission.

Social Credit by CH Douglas

In every country of the world the global financial system has repeatedly been brought to the Bar of Public Opinion as the chief factor in world unrest, and there is little doubt that the jury of We the People has confirmed the Verdict somewhat rhetorically expressed by Mr. William Jennings Bryan in his famous election speech: "The money power preys upon the nation in times of peace, and conspires against it in times of adversity. It is more despotic than monarchy, more insolent than autocracy, more selfish than bureaucracy. It denounces, as public enemies, all who question its methods, or throw light upon its crimes. It can only be overthrown by the awakened conscience of the nation." Social Credit by C.H. Douglas can clarify the issues from which we can move forward to create a financial system that is fair and equitable.

Final Warning: A History of the New World Order by by David Allen Rivera

David Allen Rivera has assembled a very carefully written history that can serve us well. To have been ignored in the history books, by the colleges and universities, the print and electronic media, and the entire national and international discussion shows their power to control the flow of information as much as they control the flow of money. What they intend to do with this power and influence should be one of the most vital topics of conversation.

An Independent Investigation of 9-11 and its Zionist Connection by Dr. Albert Pastore

History provides patterns that we can learn to recognize so that we can avoid them.  Properly presented, history provides any of us with invaluable tools to help us see behind the illusions.  No one who is paying attention to the patterns and their application to today's events would fail to miss the signals or the dog that fails to bark.

Uranium Wars by Leuren Moret

How control of the world's people has inexorably led to wider use of depopulation methods which include spreading radioactivity in food, water, air, and the human genome.

Taking Back Your Power by Allen Aslan Heart

WHAT CAN YOU DO? Stop playing THEIR game. Take back your power. Stop paying taxes that are not legal or lawful. Stop paying bills you don't really owe. Debt Elimination! Stop using THEIR money. There ARE ways if you open your mind and look for the gaps in their fences that keep the sheeple in their pasture. Are you chattel or a real person? You are the one who makes that choice.

Our experienced debt elimination service professionals have been helping people with debt elimination, tax freedom, and credit repair for over ten years. To contact them click here. Get rid of debt! Debt Elimination is Real Freedom!

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Your Credit File Rights

For debt elimination to be successful you must know your rights.

Zombie Debt: Debt is Hard to Kill

There's a hot new growth industry: companies that buy ancient bad debts for pennies and squeeze you to pay. Here's debt elimination ideas how to get them off your back.

Sleazy New Debt Collector Tactics

It may not be your debt, but it could be your problem. Collection agencies are bullying blameless consumers into paying debts they never owed. Eliminate your debt and be free.

Debt Collection Practices: When Hardball Tactics Go Too Far

Dealing with a debt collector can be one of life's most stressful experiences. Harassing calls, threats, and use of obscene language can drive you to the edge. Debt elimination is the solution.

An Outcry Rises as Debt Collectors Play Rough

The rise in American consumer debt has been accompanied by a sharp increase in complaints about aggressive and sometimes unscrupulous tactics by debt collection agencies, a phenomenon that has government regulators increasingly concerned. Debt elimination removes any advantage they claim.

Debt Collection Puts on a Suit

As consumer loans hit an all-time high, the industry gets more sophisticated. That means that debt elimination skills must are even more important.

2007, Allen Aslan Heart / White Eagle Soaring of the Little Shell Pembina Band, a Treaty Tribe of the Ojibwe Nation